Admit it or not, the Davido vs Wizkid rivalry is one that makes the Nigerian music industry tick. Most music lovers have been treated to the ingenious creativity of these iconic music stars, no doubt.
Some would say this rivalry does not exist, but in reality the fans of these superstars had somewhat created it. There’s the constant debate, especially on social media, who the better singer is.
The Wizkid FC are known followers of Wizkid. They believe firmly that the ‘Ojuelegba’ crooner is everything but a god in the Nigerian music industry.
On the other hand, Davido has got his fair share of diehard fans, although I am not aware if there’s any ‘umbrella name’ to identify his fans with.
Meanwhile, Davido and Wizkid have both set the standard in the Nigerian music industry, breaking the barrier of billions of streams across digital platforms.
The duo have a plethora of awards, endorsement deals and international collaborations to their names. They remain, arguably, Nigeria’s best music exports of all time.
However, one question that has remained in the minds of most music lovers is: who is the bigger artiste between Davido and Wizkid? This is one question I would love to explore further.
Davido Vs Wizkid: Basis of Analysis
David and Wizkid could be compared on different levels. It could be on the basis of head-to-head streams; endorsement deals and awards garnered; or collaborations with renowned international acts.
However, my analysis is anchored on who the more popular artiste is between Davido and Wizkid based on search trends on Google.
I’m of the conviction that music artistes thrive based on popularity. Aside creativity, popularity is arguably all it takes to scoop endorsement deals; win local or global awards; or partner with international acts of global reckoning. So, we will rely on Google Trends as our tool for analysis.
According to the Wikipedia Encyclopedia, “Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.”
Davido Vs Wizkid: Statistical Analysis
Given that Google Trends analyzes the popularity of top search queries in Google Search in a particular region and period, we will breakdown this study accordingly.
1 Google Worldwide Search Trend in the Past 12 Months
We would start with the global search trend in the past 12 months.
The search terms compared are ‘Davido’ and ‘Wizkid’.
The illustrations in blue portray the regions and search volume for ‘Davido’. On the other hand, the red illustrations were searches for ‘Wizkid’ across the globe as seen in Fig 1 below.
In the compared breakdown by region, Davido has had a more global search spread in the past 12 months compared to Wizkid. According to Google Trends, color intensity represents the percentage of searches for the leading search term in a particular region. Therefore, suffice it to say the DMW boss had more search in the whole of North America, Africa and Australia compared to Wizkid.
Again, comparing both artistes based on the Google Trends’ ‘interest over time’ tab, Davido averaged a search score of 50 while Wizkid has an average score of about 37.5 as shown in Fig. 1 above. The interest over time represent search interest relative to the highest point on the chart for the given region and time.
2 Google Search Trend in Nigeria in the Past 12 Months
Let’s look at the artiste with the most local searches back home in the past 12 months. What we’ll be doing is a straightforward comparison of local search statistics for OBO and Wizkid within the last one year. Once again, we are relying on Google Trends for these stats.
So, in Google Trends’ interest over time, what we see is that Davido averaged a search score of 40 while Wizkid recorded an average search score of 30 in Nigeria as seen in Fig 2 above.
Further, Davido leads in a compared breakdown of subregion head-to-head analysis in Nigeria. According to Google Search statistics, the 27-year-old superstar was more popular in Nigeria in the past 12 months compared to Wizkid.
Interestingly, in the same period and region, Wizkid recorded more searches in Sokoto, Zamfara, Katsina, Yobe and Kano States while his counterpart dominated Google Search in Lagos, Enugu, Delta, Abuja, Rivers, Cross River, Edo, Ogun, Oyo, Adamawa, Kebbi, Kwara, Ekiti and more.
3 Google Search Trend in Nigeria in the Seven Days
Wizkid dropped his long awaited album Made in Lagos a few days ago. The album is nothing short of extraordinary with hit singles like Smile, Reckless, and Mighty Wine standing out.
Davido, in a congratulatory message to Starboy on the successful launch of the album, acknowledged that the Surulere-born singer is indeed a ‘king’ to reckon with as far as the Naija music industry is concerned.
So, following the drop of Made in Lagos, it makes sense to comparatively analyze who the more popular artiste is in Nigeria between Davido and Wizkid in the past seven days.
According to Google Search and Trends as captured in Fig 3, Wizkid is indisputably the more popular star in Nigeria than Davido in the past seven days.
4 Google Search Trend in the United States in the past 12 months
I’ve provided the search trend for Davido and Wizkid in the United States in the past 12 months as captured in Fig 4.
I would like you guys to carefully examine the search stats and decide who has been the most popular artiste in the United States in the past 12 months.
Davido Vs Wizkid, who is your favourite superstar? Do leave your feedback in the comment section.